RIM co-CEO: BlackBerry PlayBook price cuts coming

During RIM's second-quarter earnings call, co-CEO Jim Balsillie noted that the company plans to offer price cuts on the not-so-popular BlackBerry PlayBook in the form of rebates, and an incentive program for enterprise sales. Additionally, Balsillie mentioned that there will be a major software update for the PlayBook coming soon. RIM reported during its earnings call on Thursday that it only sold 200,000 BlackBerry PlayBook tablets into channels during its August quarter, after having shipped 500,000 units in the fiscal first quarter. Wall Street was expecting PlayBook shipments to total 700,000 units in the quarter.
source:Boy Genius Report

Related Post:

BlackBerry PlayBook

• BlackBerry PlayBook 4G seem ready for a release
• BlackBerry PlayBook Twitter and Kindle apps on the way?
• BlackBerry PlayBook OS confirmed for February 21st
• BlackBerry PlayBook OS 2.0 arriving next week?
• BlackBerry PlayBook OS 3.0 being tested?
• BlackBerry Playbook OS 2.0 Update Coming Next Month – Runtime For Android Lets Users Run Android Apps and Games
• RIM's rumored 2012 roadmap includes two new PlayBook tablets, one BlackBerry 10 smartphone
• BlackBerry PlayBook 2.0 hands-on
• BlackBerry PlayBook OS 2.0 arriving in February 2012
• New sale cuts BlackBerry PlayBook price by as much as $400

BlackBerry News

• Nielsen: BlackBerry nearly a non-factor in Q2, Android and iOS take top spots
• BlackBerry remains top smartphone in Washington
• Apple and Google's OS share slides in March as BlackBerry shows narrow gain
• BlackBerry dealt another blow as government agency opts for iPhones, Android
• HTC Sensation XL, Nokia C3, BlackBerry Torch 9810, Samsung Galaxy Mini discontinued by Vodafone UK
• RIM's recent marketing blitz deemed a bust; BlackBerry 7 sales weakened in January
• Bold or old? Who is the real Team BlackBerry? [HUMOR]
• BlackBerry 10 open to licensing says RIM's new CEO
• RIM's rumored 2012 roadmap includes two new PlayBook tablets, one BlackBerry 10 smartphone
• BlackBerry roadmap reveals two tablets and BlackBerry 10 smartphone (leak)