In an attempt to promote collaboration and achievement amongst youth, RIM has
announced the launch of BBM Generation. An online hub designed for youth to be part of a community that has
access
to special promotions and contests. To kickstart the launch of BBM
Generation, RIM will be having a contest where BBM Generation users will
be able to become protégés of selected young celebrities to
complete a series of challenges - to win a trip where the protégés can spend time with their celebrity leader.
The
contest will kick off on October 3rd, with celebrities filling to role
of leaders according to what they're known for. Whitney Port - Fashion,
Greyson
Chance - Music,
Michelle Trachtenberg - Film, Hope Solo - Sports, Jared Eng - Pop Culture, and Lauren Berger - Entrepreneurship. There's a lot more
details to the contest not mentioned here, but those of you who are keen on finding out more or entering it, check out
BBM Generation website.
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